Bettys & Taylors Group.
Creating engaging and educational internal comms videos to be used on the group’s intranet across all three brands.
As these videos contain sensitive information not publicly accessible, we’ve opted to use static images instead of video examples on this case study.
Jenna S. Bettys
“Thank you for all your help, you really helped me to prep and feel more confident doing this type of content so thank you!”
Financial Updates.
The Bettys & Taylors Group wanted to update their colleagues on topics such as financial stability and measures they’re taking to strengthen their position post pandemic, with their vision over the next 3 years.
We pitched & held a conversational piece-to-camera, which felt more informal and personable for colleagues to digest the content.
Brand Logo Animations
Bettys
Animated to reflect the nature of Bettys’ craftsmanship in all of their products, we took a caligraphic animation approach to maintain their image throughout all aspects of their branding.
Taylors of Harrogate
With watercolours and brush stroke graphical assets throughout their branding, we decided to bring this to life using bespoke animated brushes as transitions, keeping their logo animation simple, but yet effective.
Bettys & Taylors Group
We didn’t want to over complicate the Group’s branding as they take a minimalistic approach - so a gentle fade into position creates a sophisticated and luxury animation for the Group.
ED&I Updates.
The Group wanted to address some changes that were happening around their ED&I efforts, which we captured through the use of a conversational piece between two colleagues.
We lead vision, scene settings as well as overall tone for educational purpose.
“Hope to work together again soon. The video has had some amazing feedback so far! ”
— Amy G. - Bettys & Taylors Group.